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I consider myself primarily a commercial photographer, totally adaptable to any situation, my style may shift by topic, so here is the reason why I display such a diverse portfolio. When asked why I have chosen so many avenues in Photography to explore, I just answer that it does not matter whether I shoot a portrait, a landscape or a product as long as I know how to identify with my subject and put my own style into it, I photograph it as I see it, as I feel it. When recently I was shooting the portrait of Julio Cesar Chavez and they asked me if I could take some pictures of his “Energia De Campeones” drink I say “sure!”… and I became a specialist in shooting an energy drink of an aluminum can in a small space in a short time with a short notice. I just adapt and enjoy the process of creativity and that has become my style as well as my specialty. Some “critics” specializing on criticism will tell you that the “pro” will not recognize the diamond buried into an extensive portfolio, that might be, as some people will not think out of the box nor will be able under their conviction to look at the moon and see the beauty of the all universe.